Founded in 2017 by husband and wife duo, Matt and Alya. They opened the shop with the shared goal of promoting eco-friendly transportation for families living in Salt Lake City. The idea came to them when Matt built a homemade electric bike from his Cannondale mountain bike to commute to his real estate office. They had just had their second daughter and were looking for ways to save money. After a year of Matt commuting on eBike, they realized the immediate benefits of riding an ebike – less money on gas, eco-friendly, and the ability to commute further distances in a shorter time. Matt and Alya converted the front of Matt’s real estate office (Call It Home Utah) into a bike shop. Matt and Alya are Utah natives that have lived in the area for more than twenty years.